11 November 2008

Yard sign marketing

... aka Charles Stross reads better web sites than I do. He recently posted a link to an absolutely fascinating expose on a guerrilla marketing company that specializes in online dating websites. Using nothing more than a combination of yard signs as advertising and highly targeted domain names, this company has eight figures of income and over 500 employees at 80-some offices. More fascinating than the company is the process which the author (Robert J. Moore) went through to uncover the background behind this behemoth of online dating. The expose is available here.

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